The campaign is held under the motto “We support ACTIVE people”
Lidl Bulgaria launches the ninth edition of “You and Lidl” – the company’s largest grant program, which supports socially significant projects and active local communities throughout the country. This year, the initiative is held under the motto “We support active people”, and projects related to the prevention of addictions and violence among young people will receive additional funding.
Applications are open from October 1 to October 31 on the ti.lidl.bg platform.
“Behind every positive change are people not only with good ideas, but are ready to turn them into action. It is they who we put at the center of the ninth edition of “You and Lidl” – the ACTIVE people in local communities. This year we also stand behind an extremely pressing topic: the prevention of addictions and violence among young people. Because now, more than ever, we need to mobilize abilities and knowledge, diligence and will in collaboration and without opposition. We are looking for projects that give our children a healthy alternative through sports, education, culture and new skills. In order to give even greater scope to good ideas, we have also increased the main funding,” said Milena Dragiyska, CEO of Lidl Bulgaria.
This year, projects can be submitted in the five thematic areas:
- #BeLocal – culture, traditions and historical heritage;
- #BeFair – social equality and inclusion;
- #BeGreen – environmental protection;
- #BeActive – active lifestyle and civic engagement;
- #BeVocal – media and journalistic projects.
Young people from 14 to 18 years of age can again submit their project ideas by applying through a school, community center, non-profit organization, foundation or association.
Raising funds for the initiative will take place in the familiar way, with the active support of the chain’s customers. From October 1 to October 31, Lidl will donate 2 euro cents for each issued receipt in all its 147 stores in Bulgaria. The donation is provided entirely by the company and does not change the value of purchases for customers.
In the ninth edition, the maximum amount of funding for a project is also increased. In four of the thematic areas – #BeLocal, #BeFair, #BeGreen and #BeActive – projects can receive up to 10,000 euros, and in #BeVocal, funding is up to 5,000 euros for media projects and up to 2,000 euros for journalistic projects. Youth projects can receive funding of up to 2,000 euros.
The special focus in the new edition – the topic of prevention of addictions and violence among young people in Bulgaria, is under the motto “Give them direction before the street does it!”. In each of the five thematic areas, as well as among the youth projects, an excellent project in focus on the topic will receive an additional grant of 1000 euros. The special grant is aimed at specific solutions and prevention programs that work with young people through various sports, cultural and educational activities and support in risky situations.
Nine years of support for active people and local communities
Since its launch in 2017, You & Lidl has been supporting civic ideas to improve the lives of local communities across the country. So far, the initiative has donated over 1 million. euros, with which it has supported 240 civic projects in 89 settlements. Through the supported projects, more than 3.5 million. people have been reached.
“You and Lidl” is implemented in partnership with the Workshop for Civic Initiatives Foundation (WCIF), the Bulgarian Donors’ Forum (BDF) and the Association of European Journalists – Bulgaria (AEJ-Bulgaria).
The full conditions for application, evaluation criteria and deadlines for submission of project proposals are published on the official platform of the initiative: ti.lidl.bg.